Free Resources to Optimise Your Revenue

Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers

Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and

Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business. Guest loyalty can help you

Search engine optimisation (SEO) is critical for hotels because it gives them the visibility to attract hotel guests directly to their website. Eighty-one per cent of customers and 94 per cent of B2B purchasers will conduct

In practically all global markets, occupancy rates have returned to pre-COVID levels, which has given rise to even more opportunities for hotels to maximize income through upselling. Now is the ideal moment to make the most

Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed

When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you

Today, guests expect personalization. But that is only the cherry on the pie. Several other trends explain their behaviors and how they want to be treated by their favorite brands, including the hotels they choose to

Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a

It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist:

Every website we visit, every topic we investigate, exposes us to a wealth of knowledge, and it's easy to become overwhelmed. Your visitors will have the same experience. It is critical that your potential visitors can

Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in

Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites

The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the

Managing your hotel room prices online effectively is crucial for optimizing your direct channel performance. Potential guests who discover lower rates on OTAs or alternative third-party platforms are likelier to abandon your website and book elsewhere.

Advertising through Google Hotel Ads gives you the opportunity to reach new guests when they use Google to search for hotels. You improve your hotel’s visibility on Google, which increases the likelihood that new customers will

Building a hotel website may be complicated, expensive, and time-consuming. But, to avoid being at the mercy of OTAs, you must reclaim control of the narrative and guarantee that your website attracts and converts

In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances

The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that

Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them,

Increasing the number of direct online bookings allows the hotel to save money by eliminating intermediary commissions and enabling the hotel to directly connect with the client to obtain information to aid in the loyalty strategy

Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website

It's widely known that the hotel tech industry is going through a period of rapid change. Driven by some interrelated factors, this year will see small and large changes around evolution, innovation, and disruption. Hotel brands